21-09-2007, 11:54 AM
'Dave' channel targets young men
Executives want the channel to have a "noisy personality"
TV channel UKTV G2, which shows cult comedy and game shows aimed at young men, is to be rebranded Dave.
UKTV says the new name is based on the idea that "everyone knows a bloke called Dave".
http://news.bbc.co.uk/1/hi/entertainment/7005061.stm
Executives want the channel to have a "noisy personality"
TV channel UKTV G2, which shows cult comedy and game shows aimed at young men, is to be rebranded Dave.
UKTV says the new name is based on the idea that "everyone knows a bloke called Dave".
http://news.bbc.co.uk/1/hi/entertainment/7005061.stm